amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.
amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every hair care and styling product.
